Derision at US chain Chipotle’s plan to sell its Mexican food in Mexico

One social media user described the opening of its first outlet in Monterrey as ‘like the dog teaching a duck to fly’ A US chain’s plan to sell its version of Mexican food to Mexicans with a first branch south of the border has prompted bemusement, skepticism and anger among local people. Chipotle Mexican Grill, known for its customisable burritos, tacos and bowls, has more than 4,000 locations worldwide and announced on Tuesday that it was expanding into Mexico in what it described as a significant milestone. Continue reading...

One social media user described the opening of its first outlet in Monterrey as ‘like the dog teaching a duck to fly’ A US chain’s plan to sell its version of Mexican food to Mexicans with a first branch south of the border has prompted bemusement, skepticism and anger among local people. Chipotle Mexican Grill, known for its customisable burritos, tacos and bowls, has more than 4,000 locations worldwide and announced on Tuesday that it was expanding into Mexico in what it described as a significant milestone. Continue reading...