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Fender’s War With the Industry It Created

September 17, 2026 at 09:00 AM

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The Fender Stratocaster is a shape so universal it's the emoji on your phone's keyboard. Which is kind of Fender's problem, Paul Sloan explains, as the company tries to claim back the body of a guitar that's become an iconic shape (Source: Bloomberg)

The Fender Stratocaster is a shape so universal it's the emoji on your phone's keyboard. Which is kind of Fender's problem, Paul Sloan explains, as the company tries to claim back the body of a guitar that's become an iconic shape (Source: Bloomberg)

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