Jeni’s Splendid Ice Creams Founder on New Fiber Company

Jeni Britton, founder of Jeni’s Splendid Ice Creams and now Founder and CEO of Floura, discussed her shift from ice cream to fiber-based snacks made from produce trim like apple cores, watermelon rinds, mango and pineapple rinds. Britton highlighted Starbucks as an important validation point for the young company, saying the placement gives Floura higher visibility and credibility as it expands beyond its direct-to-consumer roots. She speaks with Romaine Bostick on "The Close." (Source: Bloomberg)

Jeni Britton, founder of Jeni’s Splendid Ice Creams and now Founder and CEO of Floura, discussed her shift from ice cream to fiber-based snacks made from produce trim like apple cores, watermelon rinds, mango and pineapple rinds. Britton highlighted Starbucks as an important validation point for the young company, saying the placement gives Floura higher visibility and credibility as it expands beyond its direct-to-consumer roots. She speaks with Romaine Bostick on "The Close." (Source: Bloomberg)