The sneaky economics of healthwashing

Why food companies love labels like "organic" and "high protein," why our brains are misled by them — and how to avoid paying extra for marketing.

<img src='https://npr.brightspotcdn.com/dims3/default/strip/false/crop/8256x5504+0+0/resize/8256x5504!/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2F04%2F2a%2Ff3df296b41c79ba864802093f087%2Fgettyimages-2055483472.jpg' alt='undefined'/><p>Why food companies love labels like "organic" and "high protein," why our brains are misled by them — and how to avoid paying extra for marketing.</p><img src='https://media.npr.org/include/images/tracking/npr-rss-pixel.png?story=g-s1-136624' />