True Religion CEO on Company Transformation and Gen Z Customers

True Religion CEO Michael Buckley discusses the brands comeback, noting its origins as a premium women’s denim brand in the early 2000s and its recent pivot toward more affordable offerings. Gen Z interest and attention from celebrities have helped revive the brand. He speaks with Romaine Bostick on "The Close." (Source: Bloomberg)

True Religion CEO Michael Buckley discusses the brands comeback, noting its origins as a premium women’s denim brand in the early 2000s and its recent pivot toward more affordable offerings. Gen Z interest and attention from celebrities have helped revive the brand. He speaks with Romaine Bostick on "The Close." (Source: Bloomberg)