Trump merchandise stores are closing: 'He has peaked'

At least four Trump merchandise stores have closed this year. Store owners say with Trump in his final term, there isn't as much to fire up his consumer fan base and sales have softened.

<img src='https://npr.brightspotcdn.com/dims3/default/strip/false/crop/4032x3024+0+0/resize/4032x3024!/?url=http%3A%2F%2Fnpr-brightspot.s3.amazonaws.com%2F71%2F12%2Fce971cb04c06a4a07472c7528d90%2Fwhatsapp-image-2026-10-19-at-17-52-19.jpeg' alt='The Trump Store in Bensalem, Pa., a Philadelphia suburb, closed early this year amid falling sales.'/><p>At least four Trump merchandise stores have closed this year. Store owners say with Trump in his final term, there isn't as much to fire up his consumer fan base and sales have softened.</p><p>(Image credit: Frank Langfitt/NPR)</p><img src='https://media.npr.org/include/images/tracking/npr-rss-pixel.png?story=nx-s1-6002970' />